Economics Action Group, North Carolina Democratic Party Progressive Caucus
Strategic Political Economy
Neoliberalism Tells Us We’re Selfish Souls – How Can We Promote Other Identities?
“Economics is the method: the object is to change the soul.” Understanding why Thatcher said this is central to understanding the neoliberal project, and how we might move beyond it. Carys Hughes and Jim Cranshaw’s opening article poses a crucial challenge to the left in this respect. It is too easy to tell ourselves a story about the long reign of neoliberalism that is peopled solely with all-powerful elites imposing their will on the oppressed masses. It is much harder to confront seriously the ways in which neoliberalism has manufactured popular consent for its policies.
The left needs to acknowledge that aspects of the neoliberal agenda have been overwhelmingly popular: it has successfully tapped into people’s instincts about the kind of life they want to lead, and wrapped these instincts up in a compelling narrative about how we should see ourselves and other people. We need a coherent strategy for replacing this narrative with one that actively reconstructs our collective self-image – turning us into empowered citizens participating in communities of mutual care, rather than selfish property-owning individuals competing in markets….
In thinking about how we do this, it’s instructive to look at the ways in which neoliberal attempts to reshape our identities have succeeded – and the ways they have failed. While Right to Buy might have been successful in identifying people as home-owners and stigmatising social housing, this has not bled through into wider support for private ownership. Although public ownership did become taboo among the political classes for a generation – far outside the political ‘common sense’ – polls consistently showed that this was not matched by a fall in public support for the idea. On some level – perhaps because of the poor performance of privatised entities – people continued to identify as citizens with a right to public services, rather than as consumers of privatised services. The continued overwhelming attachment to a public NHS is the epitome of this tendency. This is partly what made it possible for Corbyn’s Labour to rehabilitate the concept of public ownership, as the 2017 Labour manifesto’s proposals for public ownership of railways and water – dismissed as ludicrous by the political establishment – proved overwhelmingly popular.
USA and many other countries claim to be republics. Neoliberalism is a direct attack on the basic principles of republicanism. From the chapter “Republicanism,” from Gordon Wood’s 1969 Bancroft Prize winning book, Creation of the American Republic, 1776-1787:

The problem here is that elites can generally out-wait protestors. They have more resources after all, and the revenue they are losing in a general strike is something they can absorb in a way that poor people can’t absorb losing wages.