There’s a phrase for modern PR techniques…

David Sirota has up an article on how public relations and media messaging is done today, and how’s it’s changed in the last ten years.

It’s good, and you should read it.  But it’s also a lesson that there’s actually little that’s new under the sun, because all he’s really discussing is the Big Lie.

… the broad masses of a nation… more readily fall victims to the big lie than the small lie, since they themselves often tell small lies in little matters but would be ashamed to resort to large-scale falsehoods.

– Mein Kampf