One interesting note about the Cambridge Analytica story was on Bannon’s role:
A few months later, in autumn 2013, Wylie met Steve Bannon. At the time, he was editor-in-chief of Breitbart, which he had brought to Britain to support his friend Nigel Farage in his mission to take Britain out of the European Union.
Steve Bannon
What was he like?
“Smart,” says Wylie. “Interesting. Really interested in ideas. He’s the only straight man I’ve ever talked to about intersectional feminist theory. He saw its relevance straightaway to the oppressions that conservative, young white men feel.”
Wylie meeting Bannon was the moment petrol was poured on a flickering flame. Wylie lives for ideas. He speaks 19 to the dozen for hours at a time. He had a theory to prove. And at the time, this was a purely intellectual problem. Politics was like fashion, he told Bannon.
“[Bannon] got it immediately. He believes in the whole Andrew Breitbart doctrine that politics is downstream from culture, so to change politics you need to change culture. And fashion trends are a useful proxy for that. Trump is like a pair of Uggs, or Crocs, basically. So how do you get from people thinking ‘Ugh. Totally ugly’ to the moment when everyone is wearing them? That was the inflection point he was looking for.”
Absent Bannon meeting Wylie, there is no Trump Presidency. That’s not the only inflection point, of course, but it is there.
Bannon’s a weird bird: nativist populist, very smart, rich himself, and apparently quite likable in person, which surprised people in Congress.
It was Bannon’s ideas which undergirded Trump’s rise, which gave him a leverage point. While initial reports suggested that Cambridge Analytica was related to Kushner, the core operation which mattered traces back to Bannon.
Meanwhile, since Bannon left Breitbart after falling out with Trump, it has lost half its readership.
I mention all this because one of the most important things is to grant our enemies their virtues: Bannon is smart, has social insight, can get along with most people (interviewers usually find him quite likeable), and he can execute on his ideas. He also is able to understand popular rage.
This is not to say that Bannon has no flaws. He couldn’t handle Trump. He was taken out by his own inclination to shoot his mouth off and not stay in the background. When people started seeing him as the power behind the throne it was obviously something that Trump would not stand for.
His world model is actually, pretty good. It doesn’t have to be entirely accurate, and it’s not; what it has to be is something with which enough people agree, and to the extent they will act on it, and it is.
Bannon saw where the pain was. He saw where the rage was. He assembled a team, found a front man, ran with it, and he won.
Then he lost, because his front man could win, but was a very flawed tool when it came to actually ruling.
I don’t know if Bannon has a second act. Second acts are hard. If he wants one, he has to position himself as the operator other people can work with.
And right now it looks like he’s doing that. He may well be back, after Trump, with a second attempt, learning from these lessons.
But he may be too damaged. There may be too much fallout from his methods. I don’t actually think that Analytica is the unprecedented act people are making it to be, I believe that many others will turn out to have scraped Facebook in much the same way (developers I know find it amusing that people think this is new).
But unprecedented act or not, it is a scandal, and depending on how Trump falls, the damage to Bannon may make him beyond the pale.
Meanwhile, the money behind the scenes, Robert Mercer, will look for another brilliant executor.
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